- Title
- The importance of a donor management framework on the sustainability of non-profit organisations in Nelson Mandela Bay
- Creator
- Van Boomen, Clinton
- Subject
- Nonprofit organizations -- Management
- Subject
- Nonprofit organizations -- Finance -- Management Nonprofit organizations -- South Africa -- Nelson Mandela Bay Municipality
- Date Issued
- 2019
- Date
- 2019
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- http://hdl.handle.net/10948/43676
- Identifier
- vital:37029
- Description
- Fundraising and income generation to service operational expenses play a significant role in ensuring the sustainability of non-profit organisations. Literature maintains that in order for non-profit organisations to remain sustainable, designing campaigns and strategies with stakeholder needs in mind is crucial. The study aims at improving donor relations by determining the role donor management systems play in the strategic objectives of non-profit organisations, and whether non-profits adopt strategic approaches to create and maintain relationships with donors. The research also attempted to understand the importance of managing relationships with donors. According to the framework of Determinants of Philanthropy formulated by Bekkers and Wiepking, the researcher utilised the eight key mechanisms as a framework to answer the research question. In the study, simple probability sampling was used to identify non-profit organisations within Nelson Mandela Bay. Data from anonymous participants were collected using a self-completion questionnaire using the determinants of philanthropy framework themes to link responses to the research question and literature. While the study returned a low response rate, the main finding of the research was that non-profit organisations spent more time servicing relationships with existing donors, instead of creating relationships with new potential donors. In the event that a major long-term donor stopped donating, this left the non-profit with a significant predicament of sourcing a new donor, which could be time consuming at best. A possible solution to this issue is to create a strategic relationship management framework which identifies each new and existing donor’s attributes, thereby linking it to the correct campaigns at the right time. The anticipated outcome of this solution is to ensure that there is a consistent supply of donors which will ensure sustainability for the non-profit organisation.
- Format
- viii, 84 leaves
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Clinton Van Boomen.pdf | 1 MB | Adobe Acrobat PDF | View Details Download |